Social Media in Business

Social Media in Business

Based on my observations of how most businesses are currently approaching the process of incorporating social media into their marketing plans, I can see that they do not truly understand all the components of social media. They get that Social means building relationships and that Media is the form of communication that they are using to build these relationships. But this is not a deep enough understanding on which to base the marketing success of any product or service. There is so much more to be considered, because social media is dynamic, nuanced, and richly layered.

Social Media is definitely a powerful force in the online world but most organization today have not yet studied the object, time and space sufficiently. Most businesses don’t succeed in social marketing now because they don’t understand all of these components; this cube model which we are developing. As Social Media continues to grow, evolve and become an ever-more important part of our daily lives, only those businesses truly understand the importance of object, timing type of message and the human culture component will be successful in their marketing efforts.

Call Me Maybe – Ms. USA Version

Just when you thought it’s over, here’s a version from the Ms. USA Pageant:

And a collection of the most popular local celebrity versions:

What do you think of these latest “Call Me Maybe” lip dub? Is the trend getting old or do you want more versions? Let us know!

[VIRAL] Ateneo Volleybelles ‘cover’ Call Me Maybe

MANILA, Philippines – If you think you’ve seen the last lip dub of Carly Rae Jepsen’s wildly popular new single, you’re wrong.

Add the Ateneo Women’s Volleyball Team to the growing list of groups that filmed themselves lip syncing to “Call Me Maybe.”

The team’s video, which was uploaded on June 10, has already been seen more than 48,000 times on the popular video-sharing and social networking site YouTube.

According to uploader “mariejuana,” the video was “mostly taken” right before Game 1 of the Shakey’s V-League Finals. Ateneo lost to the University of Santo Tomas Tigresses in the opening match of the Finals series, but later took the next two games to win their second straight crown.

The video features the back-to-back V-League champion team and head coach Roger Gorayeb goofing around in different places. Watch it here:

The Ateneo Volleybelles aren’t the first varsity team to “cover” the popular song. A month ago, the Harvard Baseball team did a widly popular version of the meme — to date the video has over 12 million views. Late last month, several local celebrities did their own video which has since been viewed one million times on YouTube.

What do you think of this latest “Call Me Maybe” lip dub? Is the trend getting old or do you want more versions? Let us know!

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Mike Moran’s Biznology Webinar: Search Marketing on the Cheap

Social Ally is proud to sponsor Mike Moran’s June 26 Biznology Webinar, “Search Marketing on the Cheap.”

If you think that successful search marketing forces you to pay Google and the other search engines to send visitors to your site, think again. Learn the free techniques for search marketing that everyone with a Web site needs to know. You don’t need to be a technical guru or a star copywriter—what you really need is the right knowledge and a willingness to work. Don’t let the investment you’ve made in your Web site go to waste. With the right moves in search marketing, you’ll bring more traffic to your site than ever before, and you won’t pay the search engines a dime.

Skinflints now have a way to successfully market their wares without requiring huge budgets. In the past, consumer marketers needed to spend large amounts of advertising, or come up with more and more interesting public relations stories. B2B marketers had it even tougher, because their small markets often meant that advertising and PR were both foreclosed. Each step in organic search requires tools, but you can find good ones for free.

In this free 30-minute Biznology® Webinar, Mike Moran will show you the free tools and techniques that lead to success. Search marketing doesn’t have to cost an arm and a leg.

Special sponsored presentation by Brick Marketing, Marketing Pilgrim, Rimm-Kaufman Group, and Social Ally

Mike Moran is the Founder of the Biznology blog, a well-known expert in all things digital marketing, and Chief Strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc., and the sole author of Do It Wrong Quickly. Mike is a veteran of IBM, managing groups in IBM.com for eight years, retiring from IBM in 2008 as a Distinguished Engineer.

To register for our Webinar kindly click here.

See you there! 🙂

Mark Zuckerberg’s wedding status update passes 1 million Facebook ‘likes’

Facebook CEO Mark Zuckerberg capped the rollercoaster that was last week by marrying his sweetheart of nine years, Priscilla Chan, on Saturday and the news has gone down very well with users of the social network. To date, more than one million people have ‘liked’ the update, less than 48 hours after it was posted.

The update also drew more than 730 comments, in contrast to Chan’s update, which passed a nonetheless impressive 38,000 likes and 80-plus comments.

To give some idea of the magnitude of that response, Zuckerberg’s goodbye note to Steve Jobs after his passing got almost 580,000 likes, having been his most popular for some time.

Zuckerberg’s Facebook Page has amassed more than 14 million subscribers, and the social network’s founder uses it to post regular updates about both Facebook and his personal life. Recent entries have included the ‘Stay Focused & Keep Shipping’ memo when Facebook first filed for IPO, and a video of his dog Beast that was his first contribution to Viddy.

One of Zuckerberg’s most memorable postings came days before news of his nuptials, as he rang the bell in with an epic status update to mark Facebook listing on the Nasdaq, an event that the company celebrated with a hackathon.

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Mae Limboc is an Social Media Specialist at Visual Ally Incorporated. She has been in the company since it started and is currently being trained for Social Media. To practice her learning’s, she is now trying to venture out into blogging. Her blogs usually showcase their different activities and interests and also her experiences of a newbie in the Social Media world.

Explore the world with her:

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Facebook’s Zuckerberg kicks off investor show in NY

Facebook Inc CEO Mark Zuckerberg fielded questions about the No. 1 social network’s slowing revenue growth and its $1 billion purchase of Instagram as he kicked off a cross-country roadshow to promote the company’s $10 billion initial public offering.

Wearing his trademark “hoodie” sweatshirt, jeans and sneakers, the 27-year-old chief executive said he would do the Instagram deal again if he had to, according to attendees at the event.

Hundreds of investors showed up for the presentation at New York’s Sheraton Hotel, which was closed to the media, on Monday.

The world’s largest social network aims to raise about $10.6 billion, dwarfing the coming-out parties of tech companies like Google Inc and granting it a market value close to Amazon.com Inc’s.

The 8-year-old social network that began as Zuckerberg’s Harvard dorm room project indicated an IPO range of $28 to $35 a share on Thursday, which would value the company at $77 billion to $96 billion.

The size of the IPO reflects the company’s growth and bullish expectations about its money-making potential as a hub for everything from advertising to commerce. Many investors say they expect Facebook to raise its offer price-range as the roadshow progresses from New York to major cities such as Chicago, Boston and San Francisco.

Amid the hoopla of one of the most closely watched IPOs in years are persistent concerns about Facebook’s longer-term growth and Zuckerberg’s majority control.

Zuckerberg, who will have roughly 57 percent voting control after the IPO, personally forged the deal to acquire mobile app maker Instagram in a matter of days last month with little involvement from Facebook’s board of directors, according to media reports.

Asked about the deal by an attendee at the event, Zuckerberg said Facebook’s management had discussed a possible Instagram acquisition at length in several meetings. Facebook decided to act when it saw Instagram’s user data cross a “tipping point” from which they believed it would grow significantly, he said.

He said Facebook moved quickly to strike a deal when it became clear that Instagram was open to being acquired.

Zuckerberg was accompanied by finance chief David Ebersman, who was wearing a suit and tie, and Chief Operating Officer Sheryl Sandberg.

Investors managed to ask five questions during the event on Monday, including a query about Facebook’s potential plans to enter China, the world’s largest Internet market by users.

Zuckerberg noted that Facebook was blocked in China – a situation experienced by several popular U.S. websites such as YouTube and Twitter. Sandberg added that the company would be willing to sit down with Chinese government officials and discuss partnerships in the country.

Facebook’s emergence as a cultural phenomenon whose beginnings were depicted in the fictionalized 2010 film “The Social Network” added a palpable level of energy and buzz to Monday’s event.

One investor was overheard joking that the event should have been held in New York’s Madison Square Garden, home of the Knicks basketball team and a standard venue for rock concerts.

Investors had formed a line outside the Sheraton Hotel about an hour before the roadshow started on Monday morning, as a nearby media throng awaited the arrival of Facebook executives and elicited inquiries from curious passers-by.

“This is unlike anything we’ve ever seen,” said another investor who was at the event.

Morgan Stanley banker Michael Grimes took the stage to begin the formal presentation as the audience of investors lunched on Cobb salad, ice tea and cookies, attendees said.

With 900 million users, Facebook is challenging established Web businesses such as Google Inc and Yahoo Inc for consumers’ online time and advertising dollars.

Susquehanna Financial Group analyst Herman Leung said in a note to investors on Monday that he expected Facebook’s revenue to grow 40 percent this year and 33 percent in 2013.

He said the $28 to $35 range for Facebook shares was an “attractive” valuation that provided a “compelling entry point” for investors.

In a separate note published Sunday, Pivotal Research Group analyst Brian Wieser put a $30 price target on shares of Facebook.

“Our conversations with investors to date suggest that concerns around revenue growth and the absence of mobile monetization will linger for some time,” said Wieser.

But, he added, “we would not be surprised if the stock trades up above the IPO price on retail interest in the company over the near term.”

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Mae Limboc is an Social Media Specialist at Visual Ally Incorporated. She has been in the company since it started and is currently being trained for Social Media. To practice her learning’s, she is now trying to venture out into blogging. Her blogs usually showcase their different activities and interests and also her experiences of a newbie in the Social Media world.

Explore the world with her:

Facebook   Twitter   LinkedIn   Pinterest

Will the “Flickr Fix” Work for Pinterest?

Pinterest just announced a partnership with photo-sharing site Flickr. This deal isn’t a no-brainer considering that Pinterest users are siphoning most images from Flickr. A sharing button has been added to Pinterest, and each pin will contain full attribution info which is useless for now.

Whenever you post something on Pinterest that image becomes “free” due to the casual nature of the site. Users don’t really care about this whole image attribution issue but publishers are pissed off. So to addressed this concern, Pinterest came up with a deal with Flickr that recently confirmed that it had included the code for all copyrighted and non-public pages.

The Flickr Fix will be beneficial to Pinterest which thinks that they can get over the copyright issues without being acquired by Google. While this move by Ben Silbermann’s camp is not send significant repercussion compared to if they were bought by Google, The Flickr fix will complement each other without compromising their identities. Before Pinterest and Instagram, Flickr was arguably the most distinct image-sharing platform but it didn’t project itself as a social platform. Pinterest and Flickr are aware that visual platforms are about:

User engagement and Buzz Marketing are built around communities
It’s about making the content more instant and establishing a presence on mobile
User-generated content paves the way for more “visual communication” that lets brands engage more with consumers
As the social web embraces the visual engagement revolution, Pinterest and Flickr will emerge as winners from this partnership. The Internet’s next big social network and the old reliable will serve as bridge between consumers and brands. Brands are now establishing their presence on Pinterest. On the other hand, Flickr is a consumer haven where they give every user control. Pinterest is brand-friendly. Flickr is user-friendly. What’s not to like?

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Mae Limboc is an Social Media Specialist at Visual Ally Incorporated. She has been in the company since it started and is currently being trained for Social Media. To practice her learning’s, she is now trying to venture out into blogging. Her blogs usually showcase their different activities and interests and also her experiences of a newbie in the Social Media world.

Explore the world with her:

Facebook   Twitter   LinkedIn   Pinterest

My First Taste of Social Media

Before, I’ve always wondered what social media means. I thought it was just a game or something you see and do online. Being an employed with a Social Media company I had to do my own research on what Social Media is. I learned that Social Media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn’t allow readers/viewers/listeners to participate in the creation or development of the content. With the help of our CEO and proper training I have a much better understanding of what Social Media really is.

In my opinion, social media has shot to the forefront of people’s attention because it’s fun. Thanks to social media. it’s easy to share your ideas, photos, videos, likes and dislikes, with the world at large – and find out what they think of them. You can find friends, business contacts and become part of a community or a bunch of different communities. Social media gives you what TV never could – a chance to be engaged and engage others.

I tried to join Facebook. At first, some of Facebook’s features annoyed me. Now I’ve learned how to work around them and don’t get the updates that I don’t want. I’ve tailored it to my needs rather than what facebook would like. The friends I have on facebook are truly friends but all of them so the number isn’t very big but they are the people I want to share information with. I don’t post much personal information.  You need to guard your own privacy.

And now I also a Twitter user.  I used to hate it before because it has only 140 characters to send a message. But now I understand why, technically it was designed as a way to post short messages (140 characters, the limit of SMS messaging that mobile phones use) to update your friends with your current “status”, answer the question, “What are you doing right now?” This would help friends keep in touch. And of course Twitter for me is more like a giant chat room, with the essential difference that instead of seeing the posts of all twitter users, you’re only seeing your friends and other people you’ve chosen to listen to follow. I also see the one side of a conversation the people I know are having with the people I don’t know. When those conversations are interesting, I can join in, and it becomes a way of meeting new people with similar interests and mutual friends. Using twitter is just like a game, you can choose who to follow and not.

With the use of Facebook, Twitter and other social sites now I do much understand the uses and influences of social media.