Mike Moran’s Biznology Webinar: Search Marketing on the Cheap

Mike Moran

Social Ally is proud to sponsor Mike Moran’s June 26 Biznology Webinar, “Search Marketing on the Cheap.”

If you think that successful search marketing forces you to pay Google and the other search engines to send visitors to your site, think again. Learn the free techniques for search marketing that everyone with a Web site needs to know. You don’t need to be a technical guru or a star copywriter—what you really need is the right knowledge and a willingness to work. Don’t let the investment you’ve made in your Web site go to waste. With the right moves in search marketing, you’ll bring more traffic to your site than ever before, and you won’t pay the search engines a dime.

Skinflints now have a way to successfully market their wares without requiring huge budgets. In the past, consumer marketers needed to spend large amounts of advertising, or come up with more and more interesting public relations stories. B2B marketers had it even tougher, because their small markets often meant that advertising and PR were both foreclosed. Each step in organic search requires tools, but you can find good ones for free.

In this free 30-minute Biznology® Webinar, Mike Moran will show you the free tools and techniques that lead to success. Search marketing doesn’t have to cost an arm and a leg.

Special sponsored presentation by Brick Marketing, Marketing Pilgrim, Rimm-Kaufman Group, and Social Ally

Mike Moran is the Founder of the Biznology blog, a well-known expert in all things digital marketing, and Chief Strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc., and the sole author of Do It Wrong Quickly. Mike is a veteran of IBM, managing groups in IBM.com for eight years, retiring from IBM in 2008 as a Distinguished Engineer.

To register for our Webinar kindly click here.

See you there! 🙂

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Facebook’s Zuckerberg kicks off investor show in NY

Mae Limboc: Facebook's Zuckerberg kicks off investor show in NY
Facebook Inc CEO Mark Zuckerberg fielded questions about the No. 1 social network’s slowing revenue growth and its $1 billion purchase of Instagram as he kicked off a cross-country roadshow to promote the company’s $10 billion initial public offering.

Wearing his trademark “hoodie” sweatshirt, jeans and sneakers, the 27-year-old chief executive said he would do the Instagram deal again if he had to, according to attendees at the event.

Hundreds of investors showed up for the presentation at New York’s Sheraton Hotel, which was closed to the media, on Monday.

The world’s largest social network aims to raise about $10.6 billion, dwarfing the coming-out parties of tech companies like Google Inc and granting it a market value close to Amazon.com Inc’s.

The 8-year-old social network that began as Zuckerberg’s Harvard dorm room project indicated an IPO range of $28 to $35 a share on Thursday, which would value the company at $77 billion to $96 billion.

The size of the IPO reflects the company’s growth and bullish expectations about its money-making potential as a hub for everything from advertising to commerce. Many investors say they expect Facebook to raise its offer price-range as the roadshow progresses from New York to major cities such as Chicago, Boston and San Francisco.

Amid the hoopla of one of the most closely watched IPOs in years are persistent concerns about Facebook’s longer-term growth and Zuckerberg’s majority control.

Zuckerberg, who will have roughly 57 percent voting control after the IPO, personally forged the deal to acquire mobile app maker Instagram in a matter of days last month with little involvement from Facebook’s board of directors, according to media reports.

Asked about the deal by an attendee at the event, Zuckerberg said Facebook’s management had discussed a possible Instagram acquisition at length in several meetings. Facebook decided to act when it saw Instagram’s user data cross a “tipping point” from which they believed it would grow significantly, he said.

He said Facebook moved quickly to strike a deal when it became clear that Instagram was open to being acquired.

Zuckerberg was accompanied by finance chief David Ebersman, who was wearing a suit and tie, and Chief Operating Officer Sheryl Sandberg.

Investors managed to ask five questions during the event on Monday, including a query about Facebook’s potential plans to enter China, the world’s largest Internet market by users.

Zuckerberg noted that Facebook was blocked in China – a situation experienced by several popular U.S. websites such as YouTube and Twitter. Sandberg added that the company would be willing to sit down with Chinese government officials and discuss partnerships in the country.

Facebook’s emergence as a cultural phenomenon whose beginnings were depicted in the fictionalized 2010 film “The Social Network” added a palpable level of energy and buzz to Monday’s event.

One investor was overheard joking that the event should have been held in New York’s Madison Square Garden, home of the Knicks basketball team and a standard venue for rock concerts.

Investors had formed a line outside the Sheraton Hotel about an hour before the roadshow started on Monday morning, as a nearby media throng awaited the arrival of Facebook executives and elicited inquiries from curious passers-by.

“This is unlike anything we’ve ever seen,” said another investor who was at the event.

Morgan Stanley banker Michael Grimes took the stage to begin the formal presentation as the audience of investors lunched on Cobb salad, ice tea and cookies, attendees said.

With 900 million users, Facebook is challenging established Web businesses such as Google Inc and Yahoo Inc for consumers’ online time and advertising dollars.

Susquehanna Financial Group analyst Herman Leung said in a note to investors on Monday that he expected Facebook’s revenue to grow 40 percent this year and 33 percent in 2013.

He said the $28 to $35 range for Facebook shares was an “attractive” valuation that provided a “compelling entry point” for investors.

In a separate note published Sunday, Pivotal Research Group analyst Brian Wieser put a $30 price target on shares of Facebook.

“Our conversations with investors to date suggest that concerns around revenue growth and the absence of mobile monetization will linger for some time,” said Wieser.

But, he added, “we would not be surprised if the stock trades up above the IPO price on retail interest in the company over the near term.”

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Mae Limboc is an Social Media Specialist at Visual Ally Incorporated. She has been in the company since it started and is currently being trained for Social Media. To practice her learning’s, she is now trying to venture out into blogging. Her blogs usually showcase their different activities and interests and also her experiences of a newbie in the Social Media world.

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How to Measure Your Social Media Success


Would you like to measure how successfully you’re communicating your business message and engaging with your target audience on social media? How about whether you are generating leads or converting sales? The nice thing about social media is that, because it is a digital platform, it is ultimately track-able and measurable.

ENGAGE

A good place to start is to measure audience engagement. You want to track every action your audience takes while on your various social media sites. If someone likes your social media content, they’re likely to express this by commenting on it and/ or sharing it throughout their network. Keep track of the number of likes, re-tweets, shares, +1s, etc. Remember, any comments or likes your audience gives on social media are broadcast to all of their followers. This is a great way to broaden your reach and spread your message.¹

CTAs are not just for your website. Using CTAs to promote events and offers will drive your social media audience to deeper engagement with your brand, and provide a clear path down the sales funnel for prospects to follow.

OPPORTUNITY KNOCKS

When certain members of your social media audience are interested enough in your brand to visit your website, use website conversion metrics to analyze their behavior. Make sure to monitor which site pages these prospects tend to linger on. Track whether they fill out any conversion offers, and if so, which ones. The goal here is to separate the tires kickers from the serious leads. Any leads that bother to fill out a conversion offer should be placed into alead nurturing campaign.

Monitoring social-media-derived web traffic also provides you with valuable trend data, such as which website pages or specific offers your social media audience tends to like (or dislike for that matter). Use this information to tweak your social media interaction, content and offers.

If you’re able to close a deal from a lead that originated on your social media, make sure to go back and analyze every stage of the process from the first like or comment all the way through to sales conversion. Ask yourself some basic questions such as: Did they redeem a coupon from Foursquare? Did they sign up for my webinar by clicking on a Twitter link? Did they buy a product promoted on my Facebook page? Which demographic or target audience do they fit into?¹

Finally, remember that your social media campaigns should be working in concert with your social media business goals. If you haven’t done this yet, stop reading now and get to work. If you have set goals, read on.

DO I MEASURE UP?

Try to walk the cat back from goals to social media activity and see if the two align.¹ Do this by asking some basic questions. For example, if your social media business goal is to increase website conversion, are your social media efforts focusing on the sites on which your audience is spending their time? If so, are you providing the type of content and interaction that will entice them to your website? If you are, do you have a plan to drive these prospects to your site? Links? CTAS? Do you have website analytics in place to measure incoming social media web traffic? You get the point.

I hear a lot of complaining from business owners, executives and marketers about how social media is no good for lead generation and sales conversion. My guess is that most of these naysayers are simply not using social media properly, or at least not to its fullest extent. They are probably not aligning their business goals with their social media strategy. They are not thinking about how their social media and website can integrate to from a broader and more effective sales funnel. They are likely discounting the notion that all of this can be measured, analyzed, and refined.

Most importantly, they are ignoring the fact that other companies doing all of this properly are making a boatload of money. Don’t be a complainer. Use social media to its fullest extent and become a converter.

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