Social Media Monitoring: Are You Listening To Me?

Social Media Monitoring: Are You Listening To Me?

Social Media Monitoring: Are You Listening To Me?

Every single day, I’m learning more and more about Social Media and realized how it affects our everyday lives even in the simplest ways. I gather information about Social Media through searching, listening and monitoring. Every day, I’m being reminded that perseverance is what will get me to where I want to be and so I really try to study and understand the field that I’m in right now. I do my work with full of eagerness because I want to learn something new.

According to Wikipedia active listening is a communication technique that requires the listener to understand, interpret, and evaluate what they hear. The ability to listen actively can improve personal relationships through reducing conflicts, strengthening cooperation, and fostering understanding, intent to “listen for meaning”.

I suggest that active listening should “focus on who you are listening to, whether in a group or one-on-one, in order to understand what he or she is saying. For me, listening and monitoring is good; as it gives immediate insight as to the breadth of the community, how they are feeling, what they are saying, passion points, etc. But listening without acting, in my opinion, is worthless. At the most basic level listening on the web is just like listening in the real world. In our everyday life we listen for mentions of our name and topics we’re interested in. By listening with these things we give ourselves the opportunity to learn more about on the things that we’re interested for, you can be able to find online spaces where the audience is already communicating, monitoring the conversations that happen there. Because social media is open and public by nature, listening is not only welcome – it’s expected.

Today, most of the business owners doing a nice job for building their respective online communities through allowing fans to provide suggestions in a public. Once that their fans submit suggestions they allow their communities to vote or to choose on each of them. With that they take the top suggestions and implement them!

Here are the tools I use for Listening:

Google Alerts – I used this to monitor the web at large. If it’s out there Google will probably find it.
Google Reader – will allow you to subscribe to blogs around the web via RSS.
SocialMention – is an all-in-one social search tool. Lots of options here.
TweetBeep – is a good backup to capture mentions of your brand on twitter.
Google Adwords – advertising for text, banner, and rich – media ads.
• Google – possibly still the ultimate free tool for finding influencers, especially since the launch of Google Blog Search, Google Realtime search and their “Discussion” search option.

By the way you can also buy tools that are much more refined to do this, like Radian6. In the mean time, I’m doing my own listening using the ways I mentioned above. I’m curious to know who’s doing in the world of listening. Have you tried any of these tools for this purpose?

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Mike Moran’s Biznology Webinar: Search Marketing on the Cheap

Mike Moran

Social Ally is proud to sponsor Mike Moran’s June 26 Biznology Webinar, “Search Marketing on the Cheap.”

If you think that successful search marketing forces you to pay Google and the other search engines to send visitors to your site, think again. Learn the free techniques for search marketing that everyone with a Web site needs to know. You don’t need to be a technical guru or a star copywriter—what you really need is the right knowledge and a willingness to work. Don’t let the investment you’ve made in your Web site go to waste. With the right moves in search marketing, you’ll bring more traffic to your site than ever before, and you won’t pay the search engines a dime.

Skinflints now have a way to successfully market their wares without requiring huge budgets. In the past, consumer marketers needed to spend large amounts of advertising, or come up with more and more interesting public relations stories. B2B marketers had it even tougher, because their small markets often meant that advertising and PR were both foreclosed. Each step in organic search requires tools, but you can find good ones for free.

In this free 30-minute Biznology® Webinar, Mike Moran will show you the free tools and techniques that lead to success. Search marketing doesn’t have to cost an arm and a leg.

Special sponsored presentation by Brick Marketing, Marketing Pilgrim, Rimm-Kaufman Group, and Social Ally

Mike Moran is the Founder of the Biznology blog, a well-known expert in all things digital marketing, and Chief Strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc., and the sole author of Do It Wrong Quickly. Mike is a veteran of IBM, managing groups in IBM.com for eight years, retiring from IBM in 2008 as a Distinguished Engineer.

To register for our Webinar kindly click here.

See you there! 🙂

Mark Zuckerberg’s wedding status update passes 1 million Facebook ‘likes’

Facebook CEO Mark Zuckerberg capped the rollercoaster that was last week by marrying his sweetheart of nine years, Priscilla Chan, on Saturday and the news has gone down very well with users of the social network. To date, more than one million people have ‘liked’ the update, less than 48 hours after it was posted.

The update also drew more than 730 comments, in contrast to Chan’s update, which passed a nonetheless impressive 38,000 likes and 80-plus comments.

Mark Zuckerberg’s wedding status update passes 1 million Facebook ‘likes’

To give some idea of the magnitude of that response, Zuckerberg’s goodbye note to Steve Jobs after his passing got almost 580,000 likes, having been his most popular for some time.

Zuckerberg’s Facebook Page has amassed more than 14 million subscribers, and the social network’s founder uses it to post regular updates about both Facebook and his personal life. Recent entries have included the ‘Stay Focused & Keep Shipping’ memo when Facebook first filed for IPO, and a video of his dog Beast that was his first contribution to Viddy.

One of Zuckerberg’s most memorable postings came days before news of his nuptials, as he rang the bell in with an epic status update to mark Facebook listing on the Nasdaq, an event that the company celebrated with a hackathon.

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Mae Limboc is an Social Media Specialist at Visual Ally Incorporated. She has been in the company since it started and is currently being trained for Social Media. To practice her learning’s, she is now trying to venture out into blogging. Her blogs usually showcase their different activities and interests and also her experiences of a newbie in the Social Media world.

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Facebook’s Zuckerberg kicks off investor show in NY

Mae Limboc: Facebook's Zuckerberg kicks off investor show in NY
Facebook Inc CEO Mark Zuckerberg fielded questions about the No. 1 social network’s slowing revenue growth and its $1 billion purchase of Instagram as he kicked off a cross-country roadshow to promote the company’s $10 billion initial public offering.

Wearing his trademark “hoodie” sweatshirt, jeans and sneakers, the 27-year-old chief executive said he would do the Instagram deal again if he had to, according to attendees at the event.

Hundreds of investors showed up for the presentation at New York’s Sheraton Hotel, which was closed to the media, on Monday.

The world’s largest social network aims to raise about $10.6 billion, dwarfing the coming-out parties of tech companies like Google Inc and granting it a market value close to Amazon.com Inc’s.

The 8-year-old social network that began as Zuckerberg’s Harvard dorm room project indicated an IPO range of $28 to $35 a share on Thursday, which would value the company at $77 billion to $96 billion.

The size of the IPO reflects the company’s growth and bullish expectations about its money-making potential as a hub for everything from advertising to commerce. Many investors say they expect Facebook to raise its offer price-range as the roadshow progresses from New York to major cities such as Chicago, Boston and San Francisco.

Amid the hoopla of one of the most closely watched IPOs in years are persistent concerns about Facebook’s longer-term growth and Zuckerberg’s majority control.

Zuckerberg, who will have roughly 57 percent voting control after the IPO, personally forged the deal to acquire mobile app maker Instagram in a matter of days last month with little involvement from Facebook’s board of directors, according to media reports.

Asked about the deal by an attendee at the event, Zuckerberg said Facebook’s management had discussed a possible Instagram acquisition at length in several meetings. Facebook decided to act when it saw Instagram’s user data cross a “tipping point” from which they believed it would grow significantly, he said.

He said Facebook moved quickly to strike a deal when it became clear that Instagram was open to being acquired.

Zuckerberg was accompanied by finance chief David Ebersman, who was wearing a suit and tie, and Chief Operating Officer Sheryl Sandberg.

Investors managed to ask five questions during the event on Monday, including a query about Facebook’s potential plans to enter China, the world’s largest Internet market by users.

Zuckerberg noted that Facebook was blocked in China – a situation experienced by several popular U.S. websites such as YouTube and Twitter. Sandberg added that the company would be willing to sit down with Chinese government officials and discuss partnerships in the country.

Facebook’s emergence as a cultural phenomenon whose beginnings were depicted in the fictionalized 2010 film “The Social Network” added a palpable level of energy and buzz to Monday’s event.

One investor was overheard joking that the event should have been held in New York’s Madison Square Garden, home of the Knicks basketball team and a standard venue for rock concerts.

Investors had formed a line outside the Sheraton Hotel about an hour before the roadshow started on Monday morning, as a nearby media throng awaited the arrival of Facebook executives and elicited inquiries from curious passers-by.

“This is unlike anything we’ve ever seen,” said another investor who was at the event.

Morgan Stanley banker Michael Grimes took the stage to begin the formal presentation as the audience of investors lunched on Cobb salad, ice tea and cookies, attendees said.

With 900 million users, Facebook is challenging established Web businesses such as Google Inc and Yahoo Inc for consumers’ online time and advertising dollars.

Susquehanna Financial Group analyst Herman Leung said in a note to investors on Monday that he expected Facebook’s revenue to grow 40 percent this year and 33 percent in 2013.

He said the $28 to $35 range for Facebook shares was an “attractive” valuation that provided a “compelling entry point” for investors.

In a separate note published Sunday, Pivotal Research Group analyst Brian Wieser put a $30 price target on shares of Facebook.

“Our conversations with investors to date suggest that concerns around revenue growth and the absence of mobile monetization will linger for some time,” said Wieser.

But, he added, “we would not be surprised if the stock trades up above the IPO price on retail interest in the company over the near term.”

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Mae Limboc is an Social Media Specialist at Visual Ally Incorporated. She has been in the company since it started and is currently being trained for Social Media. To practice her learning’s, she is now trying to venture out into blogging. Her blogs usually showcase their different activities and interests and also her experiences of a newbie in the Social Media world.

Explore the world with her:

Facebook   Twitter   LinkedIn   Pinterest

Blog Writing 101


Writer’s are not the only that who are authorized to post a blog. Anyone are welcome to posts their own, anyone who found that their heart is in the world of writing. For a newbie like me, at first to write a blog seems to be so hard for me because I don’t have any idea and experience on how to write and what will I’m going to write. Never in my life have I dreamt of being a blogger or a writer someday. I used to think that I cannot do it but just a week ago, I have posted my first blog. While I was writing my first blog, there was a question on my mind, can I finish it or not? I did it with full eagerness because I want to learn something new. I can’t believe that I already have a blog when I saw my first post.

I learned that the basic intention of starting a blog is having an outlet for expressing one’s self. Everything you write can be seen by the rest of the world. So every time you write you’ll have to be careful. I think it’s important to keep in mind that we should focus on writing well-written blog posts – and always write as if it will go viral. In my opinion, the length of the post is not what really matters. It is the content and the idea that a blogger wants to share to his/her readers. One of the best ways to write a blog is to base them on something that you have either done or something that you do. And it’s better to take a little time to write because you need to think carefully about what you write as your readers may base decisions from your ideas.