Mike Moran’s Biznology Webinar: Search Marketing on the Cheap

Mike Moran

Social Ally is proud to sponsor Mike Moran’s June 26 Biznology Webinar, “Search Marketing on the Cheap.”

If you think that successful search marketing forces you to pay Google and the other search engines to send visitors to your site, think again. Learn the free techniques for search marketing that everyone with a Web site needs to know. You don’t need to be a technical guru or a star copywriter—what you really need is the right knowledge and a willingness to work. Don’t let the investment you’ve made in your Web site go to waste. With the right moves in search marketing, you’ll bring more traffic to your site than ever before, and you won’t pay the search engines a dime.

Skinflints now have a way to successfully market their wares without requiring huge budgets. In the past, consumer marketers needed to spend large amounts of advertising, or come up with more and more interesting public relations stories. B2B marketers had it even tougher, because their small markets often meant that advertising and PR were both foreclosed. Each step in organic search requires tools, but you can find good ones for free.

In this free 30-minute Biznology® Webinar, Mike Moran will show you the free tools and techniques that lead to success. Search marketing doesn’t have to cost an arm and a leg.

Special sponsored presentation by Brick Marketing, Marketing Pilgrim, Rimm-Kaufman Group, and Social Ally

Mike Moran is the Founder of the Biznology blog, a well-known expert in all things digital marketing, and Chief Strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc., and the sole author of Do It Wrong Quickly. Mike is a veteran of IBM, managing groups in IBM.com for eight years, retiring from IBM in 2008 as a Distinguished Engineer.

To register for our Webinar kindly click here.

See you there! 🙂

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Jessica Sanchez the ‘World Idol’

Jessica Sanchez the 'World Idol'Phillip Phillips may have been crowned as the next “American Idol” but Jessica Sanchez’s supporters worldwide made sure that the 16-year-old Filipino-Mexican singer felt the love.

Just minutes after the “American Idol” coronation on Thursday, the hashtag #WorldIdol was among the top trending topics in the microblogging site Twitter.

I believe that Jessica Sanchez has won the enthusiastic support of a lot of people all over the world and she will have a great career ahead of her even without the “American Idol” crown.

If Phillip Phillips  is the season 11’s American Idol, then I guess Jessica Sanchez is the World Idol of all seasons.

Aside from Jessica Sanchez’s fans across the globe, her fellow Filipinos also sent love her way for trending #YourestillPhillipinesIdolJessica worldwide.

Some people tweeted Sanchez saying she should come home to the Philippines to feel how much love there is for her. Even prominent personalities in the Philippines congratulated the Filipino-Mexican for her runner-up finish.

Mabuhay ka Jessica Sanchez! You made all of us proud! 🙂

Phillip Phillips Crowned the new “American Idol” Season 11

Phillip Phillips Crowned the new "American Idol" Season 11Yet again, a bluesy Georgia guitar man, was crowned the new “American Idol” after defeating teenager Jessica Sanchez in record viewer voting. He was the fifth male “Idol” winner in a row.

Phillips, 21, a pawn shop worker from Leesburg, Ga., looked stunned when host Ryan Seacrest announced his name, then wordlessly accepted a hug from Sanchez and congratulations from his fellow finalists.
He dissolved into tears as he sang “Home,” the song that may be his first single.

Phillips retained his humble, self-effacing demeanor to the end, and beyond.
“I have no idea why I won, man,” he said in his backstage dressing room. “I guess some people liked the music that I was doing. I’m just lucky. … I was just doing my thing each week.”

He received the winning share of the record-high 132 million votes cast after Tuesday’s final showdown with high school student Sanchez, 16, of Chula Vista, Calif. The vote count was not announced, typical for the contest.
His victory extended the “American Idol” winning streak for men to five consecutive seasons. The last female to win, and the last non-white, was Jordin Sparks in 2007.

Phillips has more in common with the last four winners than gender. Like them, he is a young Caucasian guitar player, also known to “Idol” watchers as WGWGs — white guys with guitars.

Last year’s winner was Scotty McCreery, preceded by Lee DeWyze, Kris Allen and David Cook.
Sanchez, who is of Filipino and Latino heritage, took a measured view of the outcome, one that she said had solely to do with music.
“I don’t blame it on anything,” she said backstage. “Phillip has his fans, and I have mine. We’re totally two different people. Our genres are completely different.

“He’s more like the indie, alternative rock kinda guy, and I’m more urban R&B pop. … It’s just the number of our fans,” she said, adding that she expected to be the runner-up.

“In the moment, I told him, ‘You’re gonna win this.’ I was smiling at him the whole time. I was ready to just give him a big hug, and that’s what I did when they announced it.”

Sparks, 22, was among the guest stars who helped fill out the two-hour finale show, among them Rihanna, Neil Diamond, Reba McEntire, Chaka Khan and John Fogarty. “American Idol” judges Steven Tyler, with his band Aerosmith, and Jennifer Lopez also performed, but it was Sanchez and Jennifer Holliday who stood out with a powerhouse duet on “And I’m Telling You I’m Not Going.”

Besides music, there was a marriage proposal for the season 11 finale: Former contestants Ace Young and Diana DeGarmo got engaged on stage.

Young, 31, a season five finalist, told Seacrest that he and DeGarmo, 24, had just moved in together. Then Young got down on one knee and popped the question to her.

“I love you to death. You’re my best friend,” Young said in his proposal, which included a jarring credit for the jeweler who made the engagement ring he was offering (which, given Fox’s heavy soft drink and car sponsor product placement, wasn’t so off-key).

DeGarmo, a runner-up in season three, tearfully accepted, her head bobbing up and down.
But the point of the finale, saved for the final minutes and the highest possible ratings, was anointing the newest Idol and winner of a record contract.

During the three-song showdown Tuesday between Phillips and Sanchez, the show’s judges praised his performance across the board. Sanchez was faulted for a lackluster rendition of her third song, “Change Nothing.”

Although some critics dismissed Phillips as a Dave Matthews clone, viewers embraced him for his humility, his on-camera mugging and his memorable acoustic covers of songs like Usher’s “U Got It Bad.” In weekly tallies, Phillips never fell among the low vote-getters.

On Tuesday, he earned consistently high marks from the show’s judges, while Sanchez faltered on “Change Nothing,” the song that could serve as her first release. The teenager agreed with panelists Randy Jackson, Lopez and Tyler, saying she should have gone more “urban” with her song choice.

Phillips had better luck with the slow-tempo, acoustic tune “Home,” which the judges said recalled artists like Fleet Foxes, Paul Simon and Mumford and Sons. At one point during Phillips’ final performance, the pawn shop worker was accompanied by a marching band.

It was a hit with the panel. Jackson, beaming, exclaimed: “I love the song. I love you. I love the production. I love the marching band. Everything about that was perfect.”

Jessica Sanchez in ‘American Idol’ finale

Jessica Sanchez in American Idol FinaleJessica Sanchez lost no time in letting viewers know she’s “in it to win it” by delivering a powerhouse rendition of “I Have Nothing” just minutes after “American Idol” Season 11 finale began Wednesday morning (PHL time; Tuesday night in the US West Coast).

The petite 16-year-old Filipina-American-Mexican sang the Whitney Houston song for round 1 of the top-rating show.

Phillip Phillips, the other finalist, on the other hand, sang “Stand By Me” by Ben E. King, accompanied by bongos and an electric guitar.

AI judge Randy Jackson said round 1 went to Sanchez, making the crowd go wild.

For round 2, the finalists got to relive their favorite performances in this season.

Sanchez sang “The Prayer” by Celine Dion and Andrea Bocelli while Phillips chose “Movin’ Out” by Billy Joel.

AI judge Steven Tyler said Sanchez won the second round, but Jennifer Lopez, another judge, thought Phillips won it.

Jackson believed it was dead even.

For the last round, the two finalists sang songs that would be their first single if they win the finals.

Sanchez’s song is the pop ballad “Change Nothing”, which is about love.

Lopez said a pop ballad should not be Sanchez’s first single considering that the young singer has a lot of soul.

Jackson wasn’t such a fan of the new song, but loved how Sanchez made more out of it. He also advised her to put in some “urban swag” into her songs.

Phillips’ song, on the other hand, is an acoustic song entitled “Home” and he received a standing ovation from the audience after singing it.

Jackson said everything about it was perfect, from the production, the song, the band, and Phillips himself.

Lopez thought it was moving and different, while Tyler believed Phillips was “perfect” and sounded like Paul Simon.

Voting for US residents will run for four hours right after the performances.

The winner will be revealed on Thursday morning (PHL time).

My deepest congrats to Jessica Sanchez for being the youngest and first ever fil-am winner of the prestigious American Idol Contest. Good luck Jessica and more power to you! 🙂

Mark Zuckerberg’s wedding status update passes 1 million Facebook ‘likes’

Facebook CEO Mark Zuckerberg capped the rollercoaster that was last week by marrying his sweetheart of nine years, Priscilla Chan, on Saturday and the news has gone down very well with users of the social network. To date, more than one million people have ‘liked’ the update, less than 48 hours after it was posted.

The update also drew more than 730 comments, in contrast to Chan’s update, which passed a nonetheless impressive 38,000 likes and 80-plus comments.

Mark Zuckerberg’s wedding status update passes 1 million Facebook ‘likes’

To give some idea of the magnitude of that response, Zuckerberg’s goodbye note to Steve Jobs after his passing got almost 580,000 likes, having been his most popular for some time.

Zuckerberg’s Facebook Page has amassed more than 14 million subscribers, and the social network’s founder uses it to post regular updates about both Facebook and his personal life. Recent entries have included the ‘Stay Focused & Keep Shipping’ memo when Facebook first filed for IPO, and a video of his dog Beast that was his first contribution to Viddy.

One of Zuckerberg’s most memorable postings came days before news of his nuptials, as he rang the bell in with an epic status update to mark Facebook listing on the Nasdaq, an event that the company celebrated with a hackathon.

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Mae Limboc is an Social Media Specialist at Visual Ally Incorporated. She has been in the company since it started and is currently being trained for Social Media. To practice her learning’s, she is now trying to venture out into blogging. Her blogs usually showcase their different activities and interests and also her experiences of a newbie in the Social Media world.

Explore the world with her:

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Snow White and the Huntsman: Showing on June 2012

Early evidence suggests the sumptuous Snow White and the Huntsman will at least look better than its Julia Roberts-fronted rival.

Snow White and the Huntsman Theron Milk Scene

Film-makers who begin their careers in commercial advertising do not always emerge as dead-eyed journeymen when they arrive in Hollywood. Ridley Scott conjured up Blade Runner and Alien from the ashes of some much-loved 1970s ads for Hovis bread, and I’m something of an apologist for Zack Snyder, at least when he’s in Watchmen mode and not hawking spectacularly ill-advised video game porn in the vein of last year’s Sucker Punch.

Snow White And The Huntsman

Rupert Sanders is the latest director to emerge from ad-land, and I can’t help feeling that the British film-maker’s forthcoming take on Snow White has retained a whiff of festive perfume commercial that you might think was a hangover from his old job. Perhaps it’s the presence of Charlize Theron as the evil Queen Ravenna, or, more likely, the pretentious, faux-edgy fantasy imagery – but I feel a desperate need to rush out and purchase a dozen bottles of Poison by Christian Dior every time I watch the trailer.

Three new featurettes have dropped this week ahead of Snow White and the Huntsman’s June release, and none of them do an awful lot to extinguish the suspicion that Sanders is keener on style than substance. In the first, Theron boasts of a “feast for the eyes”, while Kristen Stewart (Snow White) discusses “visuals that absolutely transport you somewhere else”. Chris Hemsworth (the Huntsman) helpfully offers that because Sanders has made oodles of adverts, he will be able to tell “a vivid story with such great imagery”, while something that looks like Castrol GTX (actually the famous mirror on the wall morphing into human form) flows ominously around the screen.

The second video centres on the story, which doesn’t seem to have been adapted too much from the classic Brothers Grimm fairytale. The evil queen is still out to murder poor Snow White for being hotter than her, but this time she has added superpowers such as the ability to transform into a flock of crows and drain the lifeblood from unfortunate servants, a bit like Ingrid Pitt in classic Hammer horror Countess Dracula mode. The censors might well have handed Snow White and the Huntsman an 18 certificate back in the early 1970s: it’s intriguing to see that a film about an evil murderess who wants to cut out the heart of her rival is these days being pitched at the pre-teen Twilight crew.

Finally, we get the chance to have a look at the sumptuous costumes prepared for the film by three-time Oscar winner Colleen Atwood. No complaints here: the movie looks spectacular. Can it develop into something more than a visual tour de force, and does it need to? There’s something fitting about bringing the story of Snow White to the big screen in superficial form. Fairytales are often opaque, sepia-toned devices: horror stories for children, as it were, with the awful goings-on obscured by the dream-like nature of the storytelling. On this basis, Snow White and the Huntsman appears appropriately vacuous.

Snow White and the Huntsman’s final plus point is that no matter how bad it ends up being, it cannot possibly get close to rival production Mirror, Mirror’s level of abomination. The Julia Roberts-fronted version seems to have fed the entire cast truckloads of happy pills before setting them loose on set, and you’d struggle to find more ropey, half-hearted acting work at a Romford pantomime.

Snow White and the Huntsman arrives on 1 June, 2012! See you there! 🙂

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Mae Limboc is an Social Media Specialist at Visual Ally Incorporated. She has been in the company since it started and is currently being trained for Social Media. To practice her learning’s, she is now trying to venture out into blogging. Her blogs usually showcase their different activities and interests and also her experiences of a newbie in the Social Media world.

Explore the world with her:

Facebook   Twitter   LinkedIn   Pinterest