SM Supermalls Successfully Launched and Released Hundreds of iButterflies at SM Megamall

Yesterday, SM Megamall in partnership with SM Cyberzone successfully launched and released hundreds of iButterflies at The Mega Atrium for mall shoppers to catch. The event was attended by bloggers, celebrities and shoppers eager to get their hands or handsets on these virtual iButterflies.

You might be wondering, what is iButterfly and how does it work? Well, iButterfly is a fun and entertaining mobile information and couponing system that runs using three technologies: Augmented Reality for seeing butterflies in the real world. Motion Censor for catching butterflies using your phone. Global Positioning System (GPS) function for finding where the iButterflies are. It is definitely a unique way of enjoying promos from SM tenant partners such as Starbucks, Krispy Kreme, Forever 21, David’s Salon, Kenny Rogers, Jollibee, Mang Inasal, Chowking, Red Ribbon, Greenwich, Smart, BDO and McDonald’s!

Catching an iButterfly is easy. First, download the application by connecting to the free SM WIFI or the SM_iButterfly SSIS at the participating malls you may also use your phone’s 3G connection. Using your gadget, simply download the App via Google Play and App Store’s, just search for the iButterfly Asia App. Once downloaded, open the App and start catching iButterflies. These turn into instant prizes. Simply claim your prize at participating mall stores.

An iButterfly catch-up event was held at the SM Megamall Mega Atrium on June 8, with special guests like Tim Yap, Tessa-Prieto Valdez, Jenni Epperson, and more. Guests enjoyed an ibutterfly tutorial from YouTube sensations Petra Mahalimuyak and Bogart the Explorer and had a fun SM ibutterfly experience.

My co-workers and I had the chance to catch these iButterflies ourselves yesterday and we had fun collecting them. I also learned that aside from carrying prizes, some of these iButterflies also contain interesting information about SM’s partner retailers. You can also share and exchange them with your friends too.

I think SM Supermalls scored another hit on this one. This is one marketing strategy that will definitely put us on the map as one of the technologically advanced countries able to utilize different technological innovations to bring services and entertainment to people in a fun and unique way.

With iButterflies virtually flying around, shoppers have another reason to flock to their favorite participating SM Supermalls to play catch and win prizes from SM Department stores and their partner retailers such as SM Cinema, SM Food Court, Global Pinoy, Quantum, Our Home, Baby Camp, Forever21, Jollibee, Greenwich, Chowking, Red Ribbon, Mang Inasal, Krispy Kreme, Kenny Rogers, Yellow Cab Pizza, McDonald’s, Mister Donut, Starbucks, Parfois, Yves Rocher, David’s Salon, Timex, Smart Communications, and Fox’s.

What are you waiting for, head to the nearest participating SM Supermall (SM North Edsa, SM Megamall, SM Mall of Asia, SM Cebu, SM Davao, SM Southmall, SM Fairview, SM Baguio) and start catching ibutterflies.

Have fun catching iButterflies! 🙂

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New Bourne Legacy 2012: Trailer is Out!

The Bourne Legacy 2012So, ‘The Bourne Ultimatum’ wasn’t the last one after all. With Matt Damon calling it quits on the series, Jeremy Renner takes the lead in this fourth film, with Edward Norton on baddie duty and Albert Finney and Joan Allen seem set to reprise their roles as Dr Albert Hirsch and Pam Landy respectively. Filming is taking place in New York, The Philippines and Canada – the plot’s carefully under wraps but you can bet that conspiracies and politics play a hefty part in the action-packed proceedings. Rachel Weisz is the likely love interest.

The Bourne Legacy is an upcoming American action spy film and the fourth installment in the eponymous Bourne film series, which is based on the Jason Bourne novels created by Robert Ludlum and Eric Van Lustbader. The story sets off after the conclusion of The Bourne Ultimatum with Tony Gilroy as the director, screenwriter of the first three films. Matt Damon and the character Jason Bourne are not in this film, but Damon has not ruled out starring in any future films as long as Paul Greengrass returns as director. The film is named after but is not based on The Bourne Legacy, a Bourne novel written by author Eric Van Lustbader.

The films open August 3, 2012! See you there! 🙂

Lady Gaga Live in Manila!

Ovation Productions Presents: The Born This Way Ball Tour: Lady Gaga Live in Manila at the SM Mall of Asia Arena.

Get ready little monsters, she’s coming back for a 2-night show on May 21 & 22, 2012 as Ovation Productions PRESENTS THE BORN THIS WAY BALL TOUR STARRING LADY GAGA.

Lady Gaga Live in Manila

Manila, Philppines – March 30 2012 – 5-time Grammy Award winner LADY GAGA is set to make her triumphant return to the stage this Spring with The Born This Way Ball. In this brand new tour, Gaga will perform her latest album Born This Way as well as music from both The Fame and The Fame Monster. The Born This Way Ball, produced globally by Live Nation, will begin on April 27th, 2012 in Seoul, South Korea, and now includes a performance at Manila’s SM Mall of Asia Arena on May 21 – 22, 2012.

Lady Gaga’s last tour – The Monster Ball – captivated audiences around the globe, receiving rave reviews in every city. The Sun called it “the best live show you will see this year,” and the Pollstar Concert Industry Awards named it the Major Tour of the Year.

The Born This Way Ball will be Lady Gaga’s first tour since the release of her album Born This Way (Streamline/Konlive/Interscope), which has sold nearly 6 million copies worldwide since its release in May 2011. The album is the follow-up to back-to-back Grammy Award-winning albums 2009’s The Fame Monster, and 2008’s The Fame. Combined, The Fame and The Fame Monster have sold 15 million albums worldwide, while Lady Gaga’s hit singles have combined sales of over 65 million worldwide.

Lady Gaga was named Forbes’ Most Powerful Woman in the World 2011 and was included in Time’s annual “The 2010 Time 100″ list of the most influential people in the world. With over 2.2 billion combined views of all her videos online, Lady Gaga is one of the biggest living people on Facebook with over 47 million ‘likes’ and is #1 on Twitter with nearly 19 million followers. Lady Gaga is the only artist in the digital era to top the 5 million sales mark with her first two hits.

 

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Mae Limboc is an Social Media Specialist at Visual Ally Incorporated. She has been in the company since it started and is currently being trained for Social Media. To practice her learning’s, she is now trying to venture out into blogging. Her blogs usually showcase their different activities and interests and also her experiences of a newbie in the Social Media world.

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