SM Supermalls Successfully Launched and Released Hundreds of iButterflies at SM Megamall

Yesterday, SM Megamall in partnership with SM Cyberzone successfully launched and released hundreds of iButterflies at The Mega Atrium for mall shoppers to catch. The event was attended by bloggers, celebrities and shoppers eager to get their hands or handsets on these virtual iButterflies.

You might be wondering, what is iButterfly and how does it work? Well, iButterfly is a fun and entertaining mobile information and couponing system that runs using three technologies: Augmented Reality for seeing butterflies in the real world. Motion Censor for catching butterflies using your phone. Global Positioning System (GPS) function for finding where the iButterflies are. It is definitely a unique way of enjoying promos from SM tenant partners such as Starbucks, Krispy Kreme, Forever 21, David’s Salon, Kenny Rogers, Jollibee, Mang Inasal, Chowking, Red Ribbon, Greenwich, Smart, BDO and McDonald’s!

Catching an iButterfly is easy. First, download the application by connecting to the free SM WIFI or the SM_iButterfly SSIS at the participating malls you may also use your phone’s 3G connection. Using your gadget, simply download the App via Google Play and App Store’s, just search for the iButterfly Asia App. Once downloaded, open the App and start catching iButterflies. These turn into instant prizes. Simply claim your prize at participating mall stores.

An iButterfly catch-up event was held at the SM Megamall Mega Atrium on June 8, with special guests like Tim Yap, Tessa-Prieto Valdez, Jenni Epperson, and more. Guests enjoyed an ibutterfly tutorial from YouTube sensations Petra Mahalimuyak and Bogart the Explorer and had a fun SM ibutterfly experience.

My co-workers and I had the chance to catch these iButterflies ourselves yesterday and we had fun collecting them. I also learned that aside from carrying prizes, some of these iButterflies also contain interesting information about SM’s partner retailers. You can also share and exchange them with your friends too.

I think SM Supermalls scored another hit on this one. This is one marketing strategy that will definitely put us on the map as one of the technologically advanced countries able to utilize different technological innovations to bring services and entertainment to people in a fun and unique way.

With iButterflies virtually flying around, shoppers have another reason to flock to their favorite participating SM Supermalls to play catch and win prizes from SM Department stores and their partner retailers such as SM Cinema, SM Food Court, Global Pinoy, Quantum, Our Home, Baby Camp, Forever21, Jollibee, Greenwich, Chowking, Red Ribbon, Mang Inasal, Krispy Kreme, Kenny Rogers, Yellow Cab Pizza, McDonald’s, Mister Donut, Starbucks, Parfois, Yves Rocher, David’s Salon, Timex, Smart Communications, and Fox’s.

What are you waiting for, head to the nearest participating SM Supermall (SM North Edsa, SM Megamall, SM Mall of Asia, SM Cebu, SM Davao, SM Southmall, SM Fairview, SM Baguio) and start catching ibutterflies.

Have fun catching iButterflies! 🙂

Let’s go Bloggers at the iButterfly Catch-Up on June 8, 2012

Inviting bloggers for a big gathering in line with the celebration of “World Bloggers Day” this June 8, 2012 at 03:00pm inside The Mega Atrium

What: iButterfly Catch-up
When: June 8, 2012
Time: 03:00 pm
Venue: The Mega Atrium
Organized by: SM Supermalls
Hosted by: Tim Yap with Bogart the Explorer and Petra Mahalimuyak

Brand new prizes from exclusive SM Megamall establishments and Canon camera’s up for grab!

Exclusive wifi connection for the app will be provided for all bloggers. This is an exclusive bloggers event organized by SM Supermalls.

iButterfly is an application for iOS and Android OS enabled phones, you can catch the iButterfly using your smartphone via Augmented Reality. Each iButterfly is marked with freebie items and prizes.

The iButterfly uses GPS for the location and number of their virtual butterflies, it also uses motion sensors for the smartphone users to catch the iButterfly and store it inside their phones, and it is an augmented reality were iButterflies exist only in the augmented reality world and can be viewed using your smartphones. It was previously created by Japan’s Mobile Art Lab and has been successfully launched in Japan, Hongkong, Indonesia, and Singapore.

Be one of the first to win exciting prizes from participating sponsors and SM Supermall shops!
Don”t forget to bring your iOS or Android gadgets to the launch!

Download the iButterfly App now! Go to App Store or Google Play and then start Practice catching iButterflies to win more prizes during the launch.

See you there! 🙂