SM Supermalls Successfully Launched and Released Hundreds of iButterflies at SM Megamall

Yesterday, SM Megamall in partnership with SM Cyberzone successfully launched and released hundreds of iButterflies at The Mega Atrium for mall shoppers to catch. The event was attended by bloggers, celebrities and shoppers eager to get their hands or handsets on these virtual iButterflies.

You might be wondering, what is iButterfly and how does it work? Well, iButterfly is a fun and entertaining mobile information and couponing system that runs using three technologies: Augmented Reality for seeing butterflies in the real world. Motion Censor for catching butterflies using your phone. Global Positioning System (GPS) function for finding where the iButterflies are. It is definitely a unique way of enjoying promos from SM tenant partners such as Starbucks, Krispy Kreme, Forever 21, David’s Salon, Kenny Rogers, Jollibee, Mang Inasal, Chowking, Red Ribbon, Greenwich, Smart, BDO and McDonald’s!

Catching an iButterfly is easy. First, download the application by connecting to the free SM WIFI or the SM_iButterfly SSIS at the participating malls you may also use your phone’s 3G connection. Using your gadget, simply download the App via Google Play and App Store’s, just search for the iButterfly Asia App. Once downloaded, open the App and start catching iButterflies. These turn into instant prizes. Simply claim your prize at participating mall stores.

An iButterfly catch-up event was held at the SM Megamall Mega Atrium on June 8, with special guests like Tim Yap, Tessa-Prieto Valdez, Jenni Epperson, and more. Guests enjoyed an ibutterfly tutorial from YouTube sensations Petra Mahalimuyak and Bogart the Explorer and had a fun SM ibutterfly experience.

My co-workers and I had the chance to catch these iButterflies ourselves yesterday and we had fun collecting them. I also learned that aside from carrying prizes, some of these iButterflies also contain interesting information about SM’s partner retailers. You can also share and exchange them with your friends too.

I think SM Supermalls scored another hit on this one. This is one marketing strategy that will definitely put us on the map as one of the technologically advanced countries able to utilize different technological innovations to bring services and entertainment to people in a fun and unique way.

With iButterflies virtually flying around, shoppers have another reason to flock to their favorite participating SM Supermalls to play catch and win prizes from SM Department stores and their partner retailers such as SM Cinema, SM Food Court, Global Pinoy, Quantum, Our Home, Baby Camp, Forever21, Jollibee, Greenwich, Chowking, Red Ribbon, Mang Inasal, Krispy Kreme, Kenny Rogers, Yellow Cab Pizza, McDonald’s, Mister Donut, Starbucks, Parfois, Yves Rocher, David’s Salon, Timex, Smart Communications, and Fox’s.

What are you waiting for, head to the nearest participating SM Supermall (SM North Edsa, SM Megamall, SM Mall of Asia, SM Cebu, SM Davao, SM Southmall, SM Fairview, SM Baguio) and start catching ibutterflies.

Have fun catching iButterflies! 🙂


New Bourne Legacy 2012: Trailer is Out!

The Bourne Legacy 2012So, ‘The Bourne Ultimatum’ wasn’t the last one after all. With Matt Damon calling it quits on the series, Jeremy Renner takes the lead in this fourth film, with Edward Norton on baddie duty and Albert Finney and Joan Allen seem set to reprise their roles as Dr Albert Hirsch and Pam Landy respectively. Filming is taking place in New York, The Philippines and Canada – the plot’s carefully under wraps but you can bet that conspiracies and politics play a hefty part in the action-packed proceedings. Rachel Weisz is the likely love interest.

The Bourne Legacy is an upcoming American action spy film and the fourth installment in the eponymous Bourne film series, which is based on the Jason Bourne novels created by Robert Ludlum and Eric Van Lustbader. The story sets off after the conclusion of The Bourne Ultimatum with Tony Gilroy as the director, screenwriter of the first three films. Matt Damon and the character Jason Bourne are not in this film, but Damon has not ruled out starring in any future films as long as Paul Greengrass returns as director. The film is named after but is not based on The Bourne Legacy, a Bourne novel written by author Eric Van Lustbader.

The films open August 3, 2012! See you there! 🙂

Star Cinema’s 19th Anniversary Celebration: Every Breath You Take

The country’s much sought-after leading lady, versatile, truly brilliant, an actress way above her league, Angelica Panganiban!

Every Breath You Take

Angelica is indeed one and only. S’ya lang ang nakakagawa ng mga bagay na hindi kakayanin ng iba. Napakahusay sa drama, magaling magpatawa, hindi matatawaran ang kaseksihan at maganda! Angelica really has her own brand of celebrity. S’ya lang ang tanging meron nun at wala ng iba!

Every Breath You Take

She has gotten numerous awards and recognition because of her talent. At ngayon, muli na namang patutunayan ni Angelica ang kanyang kahusayan sa pinaka-bagong malaking pelikula ng Star Cinema, ang “Every Breath You Take”! In her new movie, Angelica will surely shine anew as she breathes life into the character of Majoy, a virginal romantic who has been waiting for her true love to finally come. She believes that finding love is her destiny. Tipong lovestruck nga ang drama dito ng mahusay na aktres! And with how Angelica gives comedy her own distinct flavor of sexiness, tiyak na oozing with sexy (but virginal, take note!) humor ang magiging atake n’ya dito!

Every Breath You Take

Aside from “Every Breath You Take” as the hottest and yummiest summer movie this year, ay meron pang isang dahilan kung bakit extra special ang pelikulang ito! On their 19th Anniversary, Star Cinema offers a new genre of a feel-good movie! “Every Breath You Take” is not a romantic-comedy but a comedy-romance! Yes, ibang timpla naman ang ihahain ng Star Cinema sa atin to make us relish a delightful summer movie! Funny, yes! Romantic, yes! Sexy, yes! Ang lahat ng ‘yan ay makikita natin sa “Every Breath You Take”, the movie that could simply take our breaths away! Hello comedy-romance!

What makes “Every Breath You Take” doubly special is that it also coincides with Star Magic’s 20th Anniversary! Para ngang umaapaw na selebrasyon ang pelikula! Malaki, maganda, kakaiba! Star Magic is indeed super proud of one of their prime talents’ success! Angelica is truly Star Magic’s pride! Lalo ding nakaka-excite na kasama at katambal ni Angelica sa isang malaking pelikula ang nag-iisa ding si Piolo Pascual! If Angelica makes comedy sexy, Piolo has the face and the body of a Greek god! ‘Pag pinagsama ang dalawang ito ay sigurado na nga na ang “Every Breath You Take” will make our summer deliciously sizzling!

Directed by Mae Cruz, the movie also stars Carlos Agassi, Frenchie Dy, Janus del Prado, Ketchup Eusebio, Smokey Manaloto, Joross Gamboa, Ryan Bang, Wendy Valdez, Ryan Eigenmann, Cacai Bautista, Regine Angeles and Nova Villa.

If you want a delectably funny and romantic summer movie, “Every Breath You Take” is the one and the only movie you should see this season! Don’t miss it as it opens nationwide in over 100 theaters.

Now Showing!!!


Mae Limboc is an Social Media Specialist at Visual Ally Incorporated. She has been in the company since it started and is currently being trained for Social Media. To practice her learning’s, she is now trying to venture out into blogging. Her blogs usually showcase their different activities and interests and also her experiences of a newbie in the Social Media world.

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