Use of Social Media: Defines my Generation

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Social networking is the defining characteristic of my generation. Previous age groups were defined by factors such as their parents’ post-war procreation rates or their own collective inclinations for tie-dye and peace signs, but ours is definitely latched with social media.

If desired, essentially every positive, negative, interesting, funny or mundane life event can be broadcasted to some form of friend sharing site. Tweet about it. Drinking Starbucks? Snap a picture and post it on Instagram. Find a picture of a cute pair of shoes? Pin it on Pinterest. Our socializing doesn’t stop once the face-to-face contact ends.

This so-called phenomenon has been reviewed, studied, and researched by countless experts ad nauseam, and quite honestly, I’m a little bit sick of hearing how our alleged “addiction” is leading to negative consequences. Parents and teachers across the country complain that we’re glued to our laptops and smartphones and are therefore developing anti-social and isolated behaviors.

However, I have my own list of grievances regarding the behaviors in which some of my peers have chosen to engage. These misuses on social media sites are what I believe are the true horrors of Facebook, Twitter, etc.

For the majority of Facebook users, the status is used periodically to post several sentences or a picture about a current life event. However, among a select group of misinformed Facebook users, the status update is used as a private diary dumping grounds where the worst of hormonal teenage angst is displayed for the entire world to see.

I definitely realize that everyone is allowed the right to post whatever and whenever desired, but for the sake of courtesy in general, please leave these tortured artist novels for your close friends.

We all have our own personal problems that sometimes just need some friendship support, but really, is Facebook the time or place? Besides, your future employer probably won’t want to hire someone who is so transparent with their emotional issues.

In the end, I know social media users will probably all continue with their same bad habits. This article isn’t really a call to action for some type of revolution but more of a way to express to adults that even we have problems with the way social media are used. Anyway, I have to go. Time to update my Facebook status with the link to this article.

Enjoy reading! 🙂

Social Media Monitoring: Are You Listening To Me?

Social Media Monitoring: Are You Listening To Me?

Social Media Monitoring: Are You Listening To Me?

Every single day, I’m learning more and more about Social Media and realized how it affects our everyday lives even in the simplest ways. I gather information about Social Media through searching, listening and monitoring. Every day, I’m being reminded that perseverance is what will get me to where I want to be and so I really try to study and understand the field that I’m in right now. I do my work with full of eagerness because I want to learn something new.

According to Wikipedia active listening is a communication technique that requires the listener to understand, interpret, and evaluate what they hear. The ability to listen actively can improve personal relationships through reducing conflicts, strengthening cooperation, and fostering understanding, intent to “listen for meaning”.

I suggest that active listening should “focus on who you are listening to, whether in a group or one-on-one, in order to understand what he or she is saying. For me, listening and monitoring is good; as it gives immediate insight as to the breadth of the community, how they are feeling, what they are saying, passion points, etc. But listening without acting, in my opinion, is worthless. At the most basic level listening on the web is just like listening in the real world. In our everyday life we listen for mentions of our name and topics we’re interested in. By listening with these things we give ourselves the opportunity to learn more about on the things that we’re interested for, you can be able to find online spaces where the audience is already communicating, monitoring the conversations that happen there. Because social media is open and public by nature, listening is not only welcome – it’s expected.

Today, most of the business owners doing a nice job for building their respective online communities through allowing fans to provide suggestions in a public. Once that their fans submit suggestions they allow their communities to vote or to choose on each of them. With that they take the top suggestions and implement them!

Here are the tools I use for Listening:

Google Alerts – I used this to monitor the web at large. If it’s out there Google will probably find it.
Google Reader – will allow you to subscribe to blogs around the web via RSS.
SocialMention – is an all-in-one social search tool. Lots of options here.
TweetBeep – is a good backup to capture mentions of your brand on twitter.
Google Adwords – advertising for text, banner, and rich – media ads.
• Google – possibly still the ultimate free tool for finding influencers, especially since the launch of Google Blog Search, Google Realtime search and their “Discussion” search option.

By the way you can also buy tools that are much more refined to do this, like Radian6. In the mean time, I’m doing my own listening using the ways I mentioned above. I’m curious to know who’s doing in the world of listening. Have you tried any of these tools for this purpose?

Social Media in Business

Social Media in Business

Social Media in Business

Based on my observations of how most businesses are currently approaching the process of incorporating social media into their marketing plans, I can see that they do not truly understand all the components of social media. They get that Social means building relationships and that Media is the form of communication that they are using to build these relationships. But this is not a deep enough understanding on which to base the marketing success of any product or service. There is so much more to be considered, because social media is dynamic, nuanced, and richly layered.

Social Media is definitely a powerful force in the online world but most organization today have not yet studied the object, time and space sufficiently. Most businesses don’t succeed in social marketing now because they don’t understand all of these components; this cube model which we are developing. As Social Media continues to grow, evolve and become an ever-more important part of our daily lives, only those businesses truly understand the importance of object, timing type of message and the human culture component will be successful in their marketing efforts.

Blogging and Social Media Were Made for Each Other

 

Blogging and Social Media Were Made for Each Other

Blogging and Social Media Were Made for Each Other

Blogging has often been called the bridge between social media and search engine optimization. Once you understand it you’ll know why.

With blogging you are feeding the search engines every time you create a new blog post. If you blog once a day, that’s a new web page on your website. The blog pings a list of services that help the post get crawled and within hours your blog post is indexed and searchable in the search engines. Do that three times a day and you increase your SEO coverage.

But a blog also has other characteristics that static web pages don’t have. People can comment on your blog posts and you can comment back, making it a particularly useful platform for meaningful dialogue.

With the advent of social media, you have other ways to get traffic to your blog other than through the search engines. Since all sales and marketing is relationship-building, you can build relationships with your prospects through social media, then send your friends and fans back to your blog for a deeper conversation. It’s a multi-tiered approach to marketing that works.

At least, it’s worked for thousands of businesses for the last decade.

It seems that blogging and social media were made for each other. They go hand in hand. And if you haven’t started your blog yet, or begun your social media marketing, then I’d encourage you to jump on board.

My Thought in Social Media World: Is “Like” for a Lazy People?

My Thought in Social Media World: Is “Like” for a Lazy People?It’s Thursday, and I have a lot of catching up to do in Social Media World. As a social media addict I get anxiety when I’m not constantly connected to what’s going on in my newsfeed. This weekend I decided to put the phone down and interact with the non – digital world, as a sort of “retreat”. My adventures to a secret beach and some random city exploration would have been perfect times for me to whip out the phone and start documenting my experience socially, but I refrained and happily I might add.

Sitting here at my desk, glad to have skipped over the three days and the thought of scrolling of updates and pictures, Tweets, Re-pins, and check-ins, I was started to get overwhelmed. So I decided to cheat and began “LIKING” everything. I felt like I had lived several weekends in one after going back in time and interacting with all my friends and followers. I felt accomplished to say the least.

However, “Liking” something is the easiest way to interact. It’s non-committal. You can easily “un-like” something and you don’t have to worry about saying anything intelligent or meaningful. Since the act of “Liking” something is so easy, and so accessible, does it mean being a “serial liker” is to be a lazy social media user?

“Like” allow us to be part of a crowd, to feel part of something. That’s what we are doing on social media networks to begin with to interact, to connect to people, and feel a part of something larger than all of us. So it is lazy?

Philippines Celebrates Social Media Day

Social Media Day 2012

Social Media Day 2012

Last June 30, the world celebrates the 3rd annual Social Media Day. Mashable.com took the initiative in 2010 and launched Social Media Day on June 30 as a way to recognize the exciting ever-evolving digital revolution. Since then, social media enthusiasts have hosted and attended Social Media Day meetups in several cities worldwide.

The Social Media Team of Visual Ally together with their Director for Social Media Mr. Dante “Ayan” Deato were there and experienced

Social Media Day 2012

Jose Javier Reyes – A Filipino Writer and ABS-CBN Director with Visual Ally Director for Social Media – Dante “Ayan” Deato

that event. There were a huge number of bloggers, Twitterati, advocates and practitioners from media.

I had the opportunity to meet Daphne Paez and Tonyo Cruz a Filipino blogger, social media practitioner and consumer advocate . I even got a chance to have a picture taken with them.

Me with Tonyo Cruz – A Filipino Blogger / Social Media Practitioner / Consumer and Advocate

Daphne Paez and Me

The event organizer Tonyo Cruz said, “we were only expecting 300, but we can say that we reached 411 participants!” The large turn-out at the 30 June Social Media Capital affair, the first of its kind in the Philippines under Mashable’s Social Media Day worldwide event series, showed the vibrancy and willingness of some of Manila’s social media denizens to gather and celebrate the importance of social media in the country, past and present. As of last count, 444 participants  were registered for the affair. “We were surprised in a very pleasant way,”

The event, held at the Philippine Stock Exchange Plaza in Makati, was one of a series of parallel events held throughout the country. Quezon City had its own Social Media Day gathering, as did Cebu, Cagayan de Oro, and Davao. The name was chosen because of the fact that the Philippines has had a consistent record of being either early adopters or leaders in using social media.

Addressing the gathering on harnessing the Philippines’ social media capital were social media pundit Carlo Ople; celebrity and UNICEF campaigner Daphne Oseña-Paez; and Gang Badoy, founder of the advocacy group Rock Ed, which celebrated its seventh anniversary yesterday. Ople spoke about the overall social media landscape in the country and the issues confronting social media users in the country. The other two speakers also discussed how social media helped their advocacies and encouraged listeners to do the same.

Apart from the addresses, there was a special appearance by this year’s Miss World Philippines winner Queeneerich Rehman. There were also games and give-aways, a common fixture of similar and much smaller gatherings known to some Twitter users as “tweet-ups.”

Congratulations for a successful Social Media Day Meetup! 🙂

It’s Time to Get Socialized at Manila Social Media Day 2012!

Be Part of Social Media Day at Manila 2012!Fellow bloggers, Facebook and Twitter addicts, and other social media fanatics, please come and celebrate with us at the Manila Social Media Day on June 30, 2012 in Tower One & Exchange Fountain Area, Ayala Triangle Garden. This will be a fun event to meet people we usually interact on social media.

On June 30, the Philippines joins the world, for the very first time, in marking Social Media Day, with a big event planned right at the heart of Makati City.

Filipino Twitterati, bloggers, advocates, practitioners from media, business, government are expected to grace that day’s celebration of creativity, community and conversation that has pushed individuals, companies and organizations, and the nation many steps forward and ahead of the rest of the world.

The event is being organized by the community of netizens behind TweetUp Manila and the first Twestival Manila, and whose work and passions have brought them together both online and offline.

There is much reason to celebrate social media in the Philippines: its creation of new careers and new opportunities, the awesome efforts to use new tools for helping during and after disasters such as Ondoy and Sendong, the new space for media, politics and expression, citizen journalism and cutting-edge, content-rich multimedia practice, and industry going digital to reach and affect more people whether thru marketing, PR or advertising.

So to those interested, register now and let’s get socialized.
Visit Social Media Day website for resources and more information: http://mashable.com/smday
Follow @TweetupMNL for more details

See you guys there! 🙂